Sofeena leads UWS' philanthropy partnerships and communications. She has responsibility for fundraising, brand, content, and marketing. Sofeena has over 15 years’ experience working in the international development sector across a number of NGOs and within the Red Cross and Red Crescent Movement.

Sofeena strongly believes that business has a role to play in addressing the Sustainable Development Goals. She is an advocate of public private partnerships and has substantial experience in building strategic and innovative partnerships across a range of social issues. She is committed to leading people to deliver successful outcomes and has a passion for powerful storytelling.

She is proud to work for UWS where we achieve transformational change for the world’s children.