Sofeena Lalani Sofeena leads UWS' philanthropy partnerships and communications. She has responsibility for fundraising, brand, content, and marketing. Sofeena has over 15 years’ experience working in the international development sector across a number of NGOs and within the Red Cross and Red Crescent Movement. Sofeena strongly believes that business has a role to play in addressing the Sustainable Development Goals. She is an advocate of public private partnerships and has substantial experience in building strategic and innovative partnerships across a range of social issues. She is committed to leading people to deliver successful outcomes and has a passion for powerful storytelling. She is proud to work for UWS where we achieve transformational change for the world’s children.